Turn Authentication Into a Customer Experience Advantage
Your customers’ first interaction with your platform shouldn’t feel like a security checkpoint. Cross Identity’s CIAM delivers authentication that’s secure, seamless, and designed to improve conversion—not block it.
The Customer Experience Dilemma
Friction during registration drives abandonment. Complicated login processes frustrate users. But weak authentication exposes you to account takeover and fraud. You shouldn’t have to choose between security and experience.
How We Solve It
Cross Identity makes authentication invisible when it should be and present when it must be. Social logins reduce registration friction. Passwordless authentication eliminates the weakest link. Progressive profiling gathers customer data gradually, not all at once.
Behind the scenes, risk-based authentication analyzes every interaction. Known device? Familiar location? Let them in. Suspicious pattern detected? Challenge appropriately without frustrating legitimate users.
Consent management built in ensures you stay compliant with data privacy regulations while building trust with your customers. Registration workflows with approval processes let you control who accesses your platform while maintaining speed.
What You Achieve
Increase registration completion rates with streamlined onboarding. Reduce account takeover with intelligent authentication. Build customer trust through transparent data practices. Scale securely as your user base grows from thousands to millions.
Your authentication should work for your business, not against it. With Cross Identity CIAM, it will.
Specific Risk Intelligence Overview
War Chief’s risk engine evaluates every customer authentication event against configurable policies in real-time, enabling security that adapts to threat context without punishing legitimate users. Dynamic conditions detect anomalies including new networks, unfamiliar locations, impossible travel, and bad IP reputation. Semi-static conditions evaluate access patterns deviating from established customer profiles. Identity type conditions define different risk tolerances—premium customers receive lower friction while new accounts face higher scrutiny. Security hygiene monitoring catches credential stuffing, account enumeration, and suspicious profile updates before they escalate to account takeover. When risk is detected, nimbleNOVA responds proportionately based on severity—Critical, High, Medium, Low—with actions including Block, MFA, Notify, Suspend, Logout, or Flag executing automatically. Every decision is fully auditable, balancing fraud prevention with customer experience optimization.
