Effective: August 10, 2018
Revised: April 13, 2021
Each of our customers, not Cross Identity, controls whether they provide you with a subscription to the Cross Identity identity cloud service, and if they provide you with a subscription, they control what information about you that they submit to our service. This content may include contact information (such as your first and last name, email address, and phone number), professional information (such as the department you work for at your place of employment), or other types of information a customer chooses to submit. Use of this content by Cross Identity is governed by agreements between Cross Identity and the Customer.
If your Personal Data has been submitted to us by or on behalf of an Cross Identity customer and you wish to exercise any rights you may have under applicable data protection laws, please inquire with the applicable customer directly. Because we may only access a customer’s data upon instruction from that customer, if you wish to make your request directly to us, please provide to us the name of the Cross Identity customer who submitted your Personal Data to us. We will refer your request to that customer and support them as needed in responding to your request within a reasonable timeframe.
Additional information regarding Cross Identity’s data protection obligations to our customers are set forth in our subscription agreement form and related documents, including our Trust & Compliance Documentation, all of which are available on request.
Personal Data We Collect and Data Sources
We collect information about you when you provide it to us, when you interact with our websites and electronic systems, and when you attend events and visit our offices, and when other sources provide it to us, as further described below.
Information you provide to us
Based on our current practices (and including our practices over the last 12 months), we collect the following categories of information about you:
Contact and Professional Data: We collect contact and/or professional data about you in person, through communications, and through our websites. For example, you provide your contact and professional information to us when you sign up to learn more about Cross Identity’s products and services, download content, register for an event and visit our offices. If you attend an event, we may also receive contact and professional details about you when you choose to scan your attendee badge or by providing a business card or other method where you share Personal Data with us. Typically, contact data includes your name and contact methods, such as telephone number, email address, and mailing address, and professional data includes details such as the organization you are affiliated with, your job title, and industry.
Biographical, Community, and Support-related Data: We may also collect various types of biographical, community, and support-related Personal Data from you via our help center and community support forums. For example, if you register for an online community that we host, we may ask you to provide a username, photo and/or biographical information, such as your occupation, organization name and areas of expertise. Additionally, you may provide Personal Data to us when you create user-generated content (for example, by posting in a forum), provide Cross Identity with feedback, or when you participate in interactive features, training, online surveys, contests, promotions, sweepstakes, activities, or events. You may also be asked to provide contact information, a summary of the problem you are experiencing, and any other information that would be helpful in resolving a customer support request.
Job Applicant Data: You provide your contact and professional information, including your resume with educational and work background, when you apply for a job with Cross Identity. You may also provide us with sensitive information, like your Social Security Number or other government identifiers, racial or ethnic origin, or other such Personal Data in connection with your job application.
Contract and Payment Data: We may receive contract details (like signatures) from you or your organization and use third party payment processing services to collect payment and billing information, which may contain Personal Data such as billing name, billing address and payment card details, in connection with some of our products and services.
Audio, Electronic, or Visual Data: If you attend an Cross Identity event, we may record some or all of that event, take photos at the event, and interview you at the event. We use this information for business and marketing purposes to better inform the public about Cross Identity, its events, and provide testimonials about our products and services.
- Business contact information (such as name, job title, business email, phone number, and address), social profile (such as LinkedIn or XING) including other details about your company;
- Third-party platform usernames and identifying information; and
- Details about you as a job candidate (which may include your name, resume, educational and work history, criminal history information, and feedback) as permitted under law.
We receive business contact information that contains Personal Data for commercial purposes, including details about your company from third parties for marketing and business intelligence, such as analyzing business opportunities, identifying potential new customers, and providing our audience with more relevant content and advertising. Typically, we receive this information about you from a few sources, such as (i) third-party marketing initiatives, such as events where we are a sponsor or website forms hosted by third parties that may provide content about us; (ii) when you consent to having your attendee badge scanned at an event hosted by us or another third party; (iii) companies such as information aggregators and entities from whom we have licensed business contact information; and (iv) referrals. In some situations, we may combine such business contact information with other non-personal and Personal Data we possess or that you have provided to us. For example, we may combine business contact details with details about your organization, such as its address or revenue range, and analyze this information for business opportunities or use this to send you tailored content.
We also receive information from third-party platforms for various business purposes such as credit, program management, or technical reasons. For example, we may receive credit information about an enterprise that includes the names of individuals. If you participate in an open source project or our public contest, we may receive details about you, such as your username or pull requests, to help us manage your participation in the project or contest and provide you with updates.
If you are a candidate applying for a job at Cross Identity, we may receive Personal Data about you from third parties for business purposes, such as thorough background checks (educational, employment, criminal, and financial information), publicly-available sources (like social media accounts, including LinkedIn for identifying candidates), feedback about your application and from interviews, and other third parties that may provide feedback about your application.
For our professional services work, as a processor or service provider, Cross Identity may also receive Personal Data about you to perform its obligations under its contract with a third party. Cross Identity partners may also share your business contact information with Cross Identity as part of their recommendation to your company to become an Cross Identity customer. If Cross Identity is interested in partnering with, acquiring, investing in, or partners with, acquires, or invests in your employing or retaining company, Cross Identity may receive Personal Data about you through the (potential or completed) transaction for its business purposes.
Explanation of Device Data, Usage Data, and Other Metadata and Technology Used
Like most websites, applications, and software across the Internet, Cross Identity collects certain Personal Data. This type of data collection allows us to better understand how individuals use our websites, products and services and how they perform. For example, we may collect metadata about you, including technical data about your performance or use of our website, products and services. We may also collect device data about you to help us determine that users from one type of device use our websites, products and services in different ways than users of a different type of device, which in turn allows us to improve our websites, products and services, such as through optimizing the screen size of Cross Identity mobile applications, or making sure our customers’ users have a more efficient user experience.
The standard cookies collected on the website includes information about the device, location and IP address.
Data Collected from the Cross Identity Service and Subsidiary Products
Cross Identity offer products that collect both Customer Data and Usage Data (as defined in our agreements with customers, including from the Cross Identity Service). Our collection of both types of data enables us to provide and innovate upon the Cross Identity Service, which in turn allows us to act as a service provider to our customers and to continuously improve upon the services we provide to our customers. In conjunction with the products we make available to our customers, we may collect additional data, such as user-agent and browser version, the URLs you visit, logs of your usage and click activities, logs about your login history, identity confirmation, and device data (such as whether your device is managed by an administrator, the operating system installed on the device, and similar device or version information). For the Cross Identity Mobile Device Management product only, data collected may include the applications that are installed on your device. Collectively, we refer to this data as “Subsidiary Data”. Some of the Subsidiary Data we receive is dependent on your organization’s policies and settings and what it permits to be shared with Cross Identity. Cross Identity uses Subsidiary Data to improve security and to provide and improve its products to customers, including to better understand customer behaviour to create new features and provide threat-related insights for our customers. For example, we may use the URL you visit to let you better manage your passwords for the websites you visit.
Some of these products that collect and process Subsidiary Data include:
- The Cross Identity browser plugin; and
- The Cross Identity mobile applications (Cross Identity Verify and Cross Identity Mobile).
Through the Cross Identity browser plugin, the Subsidiary Data we collect includes details about your login session, IP address, user-agent, and the web application name and website address, as well as other information that is not personal in nature. In addition, we may collect interaction data about your use of the Cross Identity browser plugin. To opt-out of this, please see the section on Your Privacy Choices below. We use the information collected through the Cross Identity browser plugin for security purposes and to provide features, such as by allowing you to better manage your passwords for websites that you visit.
As with most websites, whenever you visit an Cross Identity website or when you interact with Cross Identity promotional content, Cross Identity may receive both Personal Data about you from information-gathering tools and passive information collection on our websites, including Personal Data from our websites you visit or emails we send. This information collection typically includes information such as cookies, beacons, demographic information, company and role details, market research and publicly-available information, IP address, device and browser details, usage information, timestamps, pages viewed, searches, interaction with and action taken by you on our websites or content, as well as other non-Personal Data.
We use the information we collect as a business to analyze and predict results arising from our sales and marketing efforts, improve the performance of our websites, products and services and customer support, identify potential customers, opportunities, and potential new product areas, ascertain trends, improve our websites’ functionality, improve our security, and provide us with general business intelligence, including through the use of machine learning technology. We may also combine the metadata and usage information collected from our websites with other information to help further the purposes described in the previous sentence.
As part of the functionality we make available on our websites and to better reach our customers and prospective customers, there may be categories of third parties that are authorized by us to operate on our websites and access your Personal Data, such as your contact data, IP address or cookies. Depending on your location, (for example, California and the European Union), Cross Identity only shares Personal Data with such third parties if you agree to such sharing through a website banner or form. In other parts of the world, this information may be automatically collected when you visit our websites. These categories of third parties include, but are not limited to, advertising networks and social networks, including Google, Facebook, and LinkedIn, . At any time, you may choose to withdraw your decision to share personal data with these third parties through our websites by visiting the section on Your Information Choices below. For specific details on these companies’ privacy practices, please visit their privacy policies.
Communicate with you about our products and services. We may use your Personal Data, such as contact data, Subsidiary Data, and metadata, to send you transactional communications, notices, updates, security alerts, and administrative messages regarding our products and services that may be useful to you and your organization. We will respond to your questions, provide tailored communications based on your activity and interactions with us, and help you use our products and services effectively.
Support safety and security. We use Personal Data, such as contact data, Subsidiary Data and other metadata, about you and your use of our products and services to verify accounts and activity, monitor suspicious or fraudulent activity, assist our customers in their monitoring of suspicious or fraudulent activity, and identify violations of policies regarding the use of our products and services. We also process Personal Data for other security reasons, such as to register visitors to our offices and to manage non-disclosure agreements that visitors may be required to sign.
Market and promote our products and services. We use your Personal Data, such as contact data, Subsidiary Data, and other metadata, about how you use the products and services to send promotional communications that may be of specific interest to you and your organization, including by email and by displaying Cross Identity marketing communications on other companies’ websites and applications, as well as on third-party platforms like Facebook, Twitter, and Google. These communications are aimed at encouraging engagement and maximizing the benefits that you and your organization can gain from Cross Identity’s products and services, including information about new products and features, survey requests, newsletters, and events we think may be of interest to you and your organization.
Manage contests or promotions. Cross Identity may occasionally run contests or other special promotions, and if you register for one, we may process your Personal Data, such as contact information, biographical information, and contract-related data to perform our contract with you. Cross Identity may also use the Personal Data, such as contact data, collected in these contests and promotions to send you promotional material about Cross Identity or our partners.
Process payments. We process Personal Data, such as contact information, contract-related data, financial information, biographical information, and payment information to process payments to the extent that doing so is necessary to complete a transaction and perform our contract with you or your organization.
Recruiting. We process your Personal Data, such as contact, job applicant, and biographical data, to assess your application and to evaluate and improve the recruitment system, our application tracking and recruitment activities. We also use your Personal Data to communicate with you regarding your application or opportunities at Cross Identity and to send you new hire and employee experience information. We may verify your information, including through reference checks and, where allowed, background checks.
Other purposes for our legitimate interests: Where required by law or where we believe it is necessary to protect our legal rights, interests, or the interests of others, we may use your Personal Data in connection with legal claims, compliance, regulatory, and audit functions, protecting against misuse or abuse of our products and services, and protecting personal property or safety.
Other purposes with your consent: We may use your Personal Data if you have given us consent to do so for a specific purpose not listed above. For example, we may publish testimonials or featured customer stories to promote our products and services, with your permission.
If we process your personal data for a purpose other than that set out above, we will provide you with information prior to such processing.
Legal Bases for Processing Personal Data (for European Economic Area Individuals)
If you are an individual in the European Economic Area (EEA), we collect and process information about you only where we have a legal basis or bases for doing so under applicable EU laws. The legal bases depend on the products and services that your organization has purchased from Cross Identity, how such products and services are used, and how you choose to interact and communicate with Cross Identity’s website, systems, and whether you attend Cross Identity events. This means we collect and use your Personal Data only where:
- We need it to operate and provide you with our products and services, provide customer support and personalized features, and to protect the safety and security of our products and services;
- It satisfies a legitimate interest of Cross Identity’s (which is not overridden by your data protection interests), such as for research and development, to provide information to you about our products and services that we believe you and your organization may find useful, and to protect our legal rights and interests;
- You give us consent to do so for a specific purpose; or
- We need to comply with a legal obligation.
If you have consented to our use of Personal Data about you for a specific purpose, you have the right to change your mind at any time, but this will not affect any processing that has already taken place. Where we are using your Personal Data because we or a third party (for example, your employer) have a legitimate interest to do so, you have the right to object to that use; however, in some cases, this may mean that you no longer use our products and services.
Service Providers. For all categories of information that we collect, we share Personal Data with our service providers for various business purposes, including, but not limited to, auditing interactions with users, debugging our websites, products and services, security purposes, internal research and gleaning insights through machine learning, short-term uses such as credit verification, payment processing, IT services, quality control and safety, as well as to perform other services on our behalf. For example, we may use service providers to host our customer relationship management system.
Event Sponsors. If you choose to register for or attend an event or webinar that we host, enter a contest with us and or download content (such as a whitepaper) from our website, then we will share your contact information, content interest information or other activity data, and any other information, including Personal Data, collected in the course of these activities for commercial purposes with those sponsors. In many cases, you intentionally disclose your details by providing your information to these sponsors through consent via a registration form or by scanning your badge at the applicable sponsor’s booth. The treatment of this information is subject to each of these third parties’ respective privacy statements.
Partners and Resellers. We share your Personal Data, such as contact information, business details, and content interest and activity details, with our partners and resellers for business purposes, such as to carry out our business or for joint marketing efforts to reach our customers and prospective customers. In many cases, you intentionally disclose your details by providing your information to these sponsors through consent via a registration form.
Protection of Rights, Security and Fraud Detection. For all categories of data we collect, we share your personal data with third parties for business purposes to protect our customers, users, secure our physical and intellectual property, and to prevent or investigate security or fraudulent attempts against our users through our platform.
Law Enforcement and Legal Requests. For all categories of data we collect, we may share Personal Data to comply with applicable law or respond to valid legal requests, such as a subpoena, from law enforcement or other authorities.
With our Affiliates, Related to Corporate Transactions, and Provision of Professional Services. For all categories of data we collect, we share Personal Data among our affiliates and subsidiaries for business purposes, including any service providers and agents that work on our behalf. For example, we may share your Personal Data with support service providers with whom we have in place agreements to protect your Personal Data. We may also share your information as required for us to carry out a corporate transaction, such as a merger or sale of assets of all or part of our company. We will also share your Personal Data with our professional service providers (for example, our auditors, insurance providers, financial service providers, and legal advisors) as needed for us to run our business.
Platform Analytics Data. We share metadata (for example, unique identifiers and usage data) collected through our platform with analytics service providers for our business purposes, such as to provide a better user experience and generally help make our products and services better.
Advertising and Marketing. We share your Personal Data, such as metadata and contact data, with third-party advertising and marketing providers, to allow us to better reach our customers and prospective customers, and to sell our products and services. In some circumstances, we may ask you to consent to directly disclosing your Personal Data with these third parties prior to sharing your Personal Data, such as via a consent banner on our website.
Anonymous or De-identified Usage Data. We share anonymized or aggregated usage data or security threat information with third parties or the public. For example, this may include sharing trends regarding organizations’ use of Cross Identity’s products and services to customers and prospective customers in our “Businesses at Work” report. The data shared in this category is not Personal Data.
Cross Identity Community, Help Center, and Other User Generated Content. We make available a community forum, as well as blogs and other means for you to post information on our websites. This is publicly-available information that you choose to share and it may be read, collected, and used by others that visit these websites. Except for username (which may be your real name) and the details that you choose to include in your profile, the categories of data shared in these circumstances will depend on what you choose to provide.
Recruitment Data. When you apply for a job at Cross Identity, we share your Personal Data, including applicant data, biographical information, and other Personal Data we possess with our affiliate companies for business reasons, such as human resource management and internal reporting; our service providers for business reasons, such as the recruitment platform and to manage background checks; and law enforcement or government authorities, or as otherwise necessary to comply with law.
Cross Identity’s websites may use social media features, such as the Facebook “like” button, the Instagram “heart” button, Twitter sharing features, and other sharing widgets (“Social Media Features”). You may be given the option by such Social Media Features to post information about your activities on a website to a profile page of yours that is provided by a third-party social media network in order to share content with others within your network. Social Media Features are either hosted by the respective social media network, or hosted directly on our websites. To the extent the Social Media Features are hosted by the respective social media networks and you click through to these from our website, the latter may receive information showing that you have visited our website. If you are logged in to your social media account, it is possible that the respective social media network can link your visit to our websites with your social media profile.
Your interactions with Social Media Features are governed by the privacy policies of the respective companies that provide the relevant Social Media Features.
Security is a critical priority for Cross Identity. We maintain a comprehensive, written information security program that contains industry-standard administrative, technical, and physical safeguards designed to prevent unauthorized access to Personal Data.
However, no security system is perfect, and due to the inherent nature of the Internet, we cannot guarantee that data, including Personal Data, is absolutely safe from intrusion or other unauthorized access by others. You are responsible for protecting your password(s) and maintaining the security of your devices.
If you use the Cross Identity online service via a subscription purchased for you by an Cross Identity customer, then that customer is responsible for configuring your instance appropriately. Additional information about security settings and configurations can be found in the documentation related to our online service, including the Trust & Compliance documentation, which is available on Request.
International Data Transfers
Your Personal Data may be collected, transferred to, and stored by us in the United States, and by our affiliates and third parties that are based in other countries. The addresses of our offices where Cross Identity,. and its affiliates are located can be found online at Cross Identity webpage
Your Personal Data may be processed outside your jurisdiction, and in countries that are not subject to an adequacy decision by the European Commission or your local legislature and/or regulator, and that may not provide for the same level of data protection as your jurisdiction, such as the European Economic Area. We ensure that the recipient of your Personal Data offers an adequate level of data protection, for example, by entering into the appropriate back-to-back agreements and, if required, standard contractual clauses for the transfer of data as approved by the European Commission (as described in Article 46 of the General Data Protection Regulation), or we will ask you for your prior consent to such international data transfers.
We will retain your Personal Data for a period of time that is consistent with the original purpose of the data collection, or as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements. We determine the appropriate retention period for Personal Data by considering the amount, nature and sensitivity of your Personal Data processed, the potential risk of harm from unauthorized use or disclosure of your Personal Data and whether we can achieve the purposes of the processing through other means, and on the basis of applicable legal requirements (such as applicable statutes of limitation).
|Type of data||Use||Retention period|
|Contact forms/inbound leads||Responding to enquiries, potential sales, potential bookings, technical questions, potential clients, lead generation||Until the lead is qualified/query is resolved|
|Collateral downloads||Cross Identity marketing documents available for download||Until the lead is qualified/one month|
|Social media||Followers||No data is retained|
|Website visitors||Unless they download a collateral, we only collect device and location information|
|Google analytics||Marketing and SEO||Up to 1 year|
|Subscribers (blog and newsletter)||Name and email is collected||Data is retained permanently to send monthly/regular communications unless they unsubscribe|
|Privacy policies and guidelines||To review of current and historical policies and procedures can be required, e.g. in the cases of customer dispute resolution and investigation by a PII protection authority||5 years|
Data Disposal Policy:
Based on the above retention periods, all data that is no longer necessary or relevant to Cross Identity is disposed immediately/at the end of the retention period.
Your Information Choices
In the above sections, we describe how we may collect, use and share your Personal Data for providing relevant content and advertising. Below, we describe how you may unsubscribe, opt-out, or otherwise modify settings related to our processing of your Personal Data.
Direct Email Marketing. If you wish to withdraw from direct email marketing communications from Cross Identity, you may click the “unsubscribe” button included in our emails or visit our Subscription Center. Please note, you cannot unsubscribe from critical transactional emails that are related to our provision of our online Service (such as those related to security and your Cross Identity account).
Direct Marketing – Phone or Postal Mailings. If you wish to withdraw from phone call or postal mail marketing communications from Cross Identity, please request to do so by replying unsubscribe to the email communication.
Analytics. To opt-out of analytics on our websites, you may adjust your cookie preferences as described below. For more information on how to opt-out of tracking technology from Google Analytics, if you are a user of the Cross Identity online service via a subscription purchased for you by an Cross Identity customer, to opt-out of platform-based analytics on an individual level, please contact us at email@example.com or please make a request for this through our form.
Cookie Preferences. To manage the use of targeting and advertising cookies, please see details below:
- Google analytics handles all the cookies.
- You may also adjust your web browser settings to opt-out of non-essential cookies. Please understand that blocking or deleting non-essential cookies may affect our websites’ functionality.
- Since there is no common standard adopted across the industry or regulators for “Do Not Track” signals, we are not able to commit to responding to requested preference changes. However, we will continue to monitor developments around this issue.
- If you came to our websites from personalized advertising, then you may further opt out of interest-based advertising
Note that any choice with regards to cookie-based advertising only applies to the web browser through which you exercise that choice. You will still continue to see advertising, including potentially from Cross Identity, even if you opt-out of personalized advertising.
Under the General Data Protection Regulation, if you are a European Union data subject, you have rights to understand and request how we collect, use, and disclose Personal Data in our capacity as a data controller, to the extent permitted by applicable law.
Right to Access. You have the right to access your Personal Data held by us.
Right to Rectification. You have the right to rectify inaccurate Personal Data and, taking into account the purpose of processing, to ensure it is complete.
Right to Erasure (or “Right to be Forgotten”). You have the right to have your Personal Data erased or deleted.
Right to Restrict Processing. You have the right to restrict our processing of your Personal Data.
Right to Data Portability. You have right to transfer your Personal Data, when possible.
Right to Object. You have the right to object to the processing of your Personal Data that is carried out on the basis of legitimate interests, such as direct marketing.
Right Not to be Subject to Automated Decision-Making. You have the right not to be subject to automated decision-making, including profiling, which produces legal effects. Cross Identity does not currently engage in the foregoing on our websites or in our products and services.
If you would like to make a request and exercise your rights described above, please complete our online form.
Under the California Consumer Privacy Act of 2018 (“CCPA”), effective January 1, 2020, if you are a California resident, you have rights to understand and request that we disclose how we collect, use, disclose, and sell your Personal Data to the extent permitted by applicable law. If you would like to learn about our verification process, including the details that you must provide to us to verify your request, click here.
Right to Know About Personal Data Collected, Disclosed, or Sold. You have the right to request that we disclose what Personal Data we collect, use, disclose, and sell.
Right to Request Deletion of Personal Data. You have the right to request the deletion of your Personal Data collected or maintained by us as a business.
Right to Opt-Out of the Sale of Personal Data. You have the right to opt-out of the sale of your Personal Data by us as a business, in the event we sell Personal Data.
Right to Non-Discrimination for the Exercise of Your Privacy Rights. You have the right not to receive discriminatory treatment by us for the exercise of your privacy rights conferred by the CCPA.
Authorized Agent. You may designate an authorized agent to make a request under the CCPA on your behalf by us with a copy of your power-of-attorney document granting that right.
Financial Incentives. We do not provide any financial incentives tied to the collection, sale, or deletion of your Personal Data.
If you would like to make a request and exercise your rights described above, please complete our online form.
If you would like to contact us with questions or concerns about our privacy policies and practices, you may contact us via any of the following methods:
Online Form: Click here.
10 No. Martingale Road, Suite 400, Schaumburg IL, 60173
Toll-free: +1 888.260.6726
Infantry Tech Park, No 104, 4th Floor, Opp. Gem Plaza, Infantry Road, Bangalore, Karnataka – 560001
Novel Business Park, #57, 13th Cross Gajendra Nagar, Baldwin’s College Road, Bengaluru, Karnataka – 560030
Phone : +91 636.161.4717, +91 808.843.2938
If you are not able to access our form, you may request that a copy be provided to you in an alternative format by calling +1 888.260.6726 or emailing firstname.lastname@example.org.
Changes to the Policy